{"id":35,"date":"2025-10-10T11:17:15","date_gmt":"2025-10-10T11:17:15","guid":{"rendered":"https:\/\/www.jrpr.agency\/index.php\/our-story\/"},"modified":"2025-10-16T09:10:51","modified_gmt":"2025-10-16T09:10:51","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.jrpr.agency\/index.php\/our-story\/","title":{"rendered":"Our Projects"},"content":{"rendered":"\t\t
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Our Projects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Imperial Brands Gazette<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Keeping former colleagues connected<\/strong><\/p>

For over 25 years, we have partnered with Imperial Brands to produce The Gazette, a vibrant magazine for the pensioners of the Imperial Tobacco Pension Fund. Published three times a year, The Gazette is more than just a magazine; it\u2019s a valuable link that keeps former employees connected with their past.<\/p>

Our role<\/strong><\/p>

Our team leads the editorial process from start to finish \u2013 which includes research, news gathering, interviews and copywriting, ensuring that every issue of The Gazette is reflective of our commitment to quality and attention to detail.<\/p>

Why it matters<\/strong><\/p>

The Gazette is a celebration of the lives and experiences of former employees, providing updates, anecdotes and creating a sense of community among pensioners, as well as a space to share company news and updates.<\/p>

We learn about the lives of Imperials\u2019 retirees, uncovering their stories and achievements, and turn them into articles that resonate with our audience and prompt memories.<\/p>

Impact<\/strong><\/p>

36 years of continuous publication.<\/p>

3 editions per year with growing digital readership.<\/p>

Circa 12,000 readership across print and online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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ALARM survey report 2025 press launch<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Leading the conversation about the state of our local roads<\/strong><\/p>

The challenge<\/strong><\/p>

The Annual Local Authority Road Maintenance (ALARM) survey report, commissioned by our client, the Asphalt Industry Alliance (AIA), is an annual report that provides a snapshot of the current funding and condition of local roads in England and Wales, based on data provided by the local authorities responsible for its maintenance.<\/p>

The findings of the ALARM survey report 2025 needed to capture attention in a hectic news agenda to highlight an issue that effects all road users.<\/p>

Our approach<\/strong><\/p>

The report, which JRPR develops from questionnaire to media launch and beyond, encourages important conversation around the topic and consistently achieves national, regional and trade media coverage.<\/p>

Ahead of the launch, we developed the narrative, briefed spokespeople and coordinated media outreach. On launch day, we handled media enquiries and social amplification to help the story gain momentum across multiple channels \u2013 with support from out broadcast media partner, Shout! Communications<\/em>.<\/p>

The impact<\/strong><\/p>

This year\u2019s ALARM report press launch achieved a record amount of coverage across print, online and broadcast channels, as well as on social media.<\/p>

It prompted 40+ interview requests, with AIA spokespeople appearing across major national broadcasters and over 45 regional BBC radio stations. Online engagement increased and the campaign sparked renewed interest from policymakers, industry stakeholders and the wider public.<\/p>

Key metrics<\/strong><\/p>

  • 120+ press cuttings across key national, regional and trade titles, delivering an excellent share of voice for the AIA.<\/li>
  • 264+ broadcast mentions on national and regional TV and radio.<\/li><\/ul>

    \u00a0<\/p>

    • Front page news in national newspaper, Metro, the most widely circulated newspaper in the UK.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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      Chipping Sodbury quarry open day <\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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      Strengthening community connections at Chipping Sodbury quarry<\/strong><\/p>

      The challenge (Why we were brought in)<\/strong><\/p>

      Heidelberg Materials\u2019 Chipping Sodbury quarry in South Gloucestershire wanted to strengthen its relationship with the local community and boost public perception of quarry operations with a community open day.<\/p>

      Our approach (What we did)<\/strong><\/p>

      We worked closely with the site team to provide communications support throughout the planning, promotion and delivery of the event. This included developing clear messaging, managing media outreach, supporting stakeholder engagement and advising on visitor experience.<\/p>

      On the day, we were on-site to help coordinate press activity and capture photo, video and social content. Post-event, we handled media follow-up and continued to amplify the event across Heidelberg Materials\u2019 own channels \u2013 ensuring the impact of the day lived on well beyond it.<\/p>

      The impact\/results (What it achieved)<\/strong><\/p>

      The event drew hundreds of attendees and attracted media attention across a range of regional and trade press outlets. It also delivered strong engagement across social platforms, with content that highlighted the company\u2019s transparency and commitment to community relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      Social media management for Eurobitume<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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      The challenge (Why we were brought in)<\/strong><\/p>

      Eurobitume approached us with a clear mission: to promote its vision and strengthen its online presence, positioning the association as a credible and trusted voice in the European bitumen industry.<\/p>

      Our approach (What we did) <\/strong><\/p>

      Organic social media growth has been achieved through strategic management of social channels, content creation, scheduling and active online community engagement.<\/p>

      Our ongoing management ensures brand and voice consistency, allowing us to respond to opportunities and join conversations in real-time, while keeping long-term goals front and centre.<\/p>

      The results\/impact (What it achieved)<\/strong><\/p>

      Eurobitume\u2019s social media channels are now a consistent and credible part of its communications toolkit. The association has grown its following from key audiences around Europe, which helps to drive interest in Eurobitume\u2019s work and positions it as a trusted voice in the bitumen sector.<\/p>

      Key metrics<\/strong><\/p>

      Combined follower increase of 19% within one year<\/p>

      • 73% average engagement rate<\/li>
      • Impressive 19.8% click through rate<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        Marketing and communication support for Heidelberg Materials UK <\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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        The partnership<\/strong><\/p>

        We\u2019ve been supporting Heidelberg Materials UK for over three decades, delivering ongoing comms support for its corporate comms and product marketing teams.<\/p>

        Our approach<\/strong><\/p>

        We act as an extension of their in-house team to provide proactive and reactive\/responsive media relations. This includes identifying timely opportunities for positive coverage, drafting and distributing press releases, handling media enquiries and advising on messaging around other industry news or emerging issues.<\/p>

        Results<\/strong><\/p>

        Our partnership has helped position Heidelberg Materials UK as a trusted and reliable voice within the construction materials sector. The company\u2019s achievements, corporate and product news and expert views on topics such as sustainability and net zero are regularly featured in key trade, regional and national media, strengthening brand visibility across the industry and beyond.<\/p>

        Key points\/metrics<\/strong><\/p>