Keeping former colleagues connected
For over 25 years, we have partnered with Imperial Brands to produce The Gazette, a vibrant magazine for the pensioners of the Imperial Tobacco Pension Fund. Published three times a year, The Gazette is more than just a magazine; it’s a valuable link that keeps former employees connected with their past.
Our role
Our team leads the editorial process from start to finish – which includes research, news gathering, interviews and copywriting, ensuring that every issue of The Gazette is reflective of our commitment to quality and attention to detail.
Why it matters
The Gazette is a celebration of the lives and experiences of former employees, providing updates, anecdotes and creating a sense of community among pensioners, as well as a space to share company news and updates.
We learn about the lives of Imperials’ retirees, uncovering their stories and achievements, and turn them into articles that resonate with our audience and prompt memories.
Impact
36 years of continuous publication.
3 editions per year with growing digital readership.
Circa 12,000 readership across print and online.
Leading the conversation about the state of our local roads
The challenge
The Annual Local Authority Road Maintenance (ALARM) survey report, commissioned by our client, the Asphalt Industry Alliance (AIA), is an annual report that provides a snapshot of the current funding and condition of local roads in England and Wales, based on data provided by the local authorities responsible for its maintenance.
The findings of the ALARM survey report 2025 needed to capture attention in a hectic news agenda to highlight an issue that effects all road users.
Our approach
The report, which JRPR develops from questionnaire to media launch and beyond, encourages important conversation around the topic and consistently achieves national, regional and trade media coverage.
Ahead of the launch, we developed the narrative, briefed spokespeople and coordinated media outreach. On launch day, we handled media enquiries and social amplification to help the story gain momentum across multiple channels – with support from out broadcast media partner, Shout! Communications.
The impact
This year’s ALARM report press launch achieved a record amount of coverage across print, online and broadcast channels, as well as on social media.
It prompted 40+ interview requests, with AIA spokespeople appearing across major national broadcasters and over 45 regional BBC radio stations. Online engagement increased and the campaign sparked renewed interest from policymakers, industry stakeholders and the wider public.
Key metrics
Strengthening community connections at Chipping Sodbury quarry
The challenge (Why we were brought in)
Heidelberg Materials’ Chipping Sodbury quarry in South Gloucestershire wanted to strengthen its relationship with the local community and boost public perception of quarry operations with a community open day.
Our approach (What we did)
We worked closely with the site team to provide communications support throughout the planning, promotion and delivery of the event. This included developing clear messaging, managing media outreach, supporting stakeholder engagement and advising on visitor experience.
On the day, we were on-site to help coordinate press activity and capture photo, video and social content. Post-event, we handled media follow-up and continued to amplify the event across Heidelberg Materials’ own channels – ensuring the impact of the day lived on well beyond it.
The impact/results (What it achieved)
The event drew hundreds of attendees and attracted media attention across a range of regional and trade press outlets. It also delivered strong engagement across social platforms, with content that highlighted the company’s transparency and commitment to community relationships.
The challenge (Why we were brought in)
Eurobitume approached us with a clear mission: to promote its vision and strengthen its online presence, positioning the association as a credible and trusted voice in the European bitumen industry.
Our approach (What we did)
Organic social media growth has been achieved through strategic management of social channels, content creation, scheduling and active online community engagement.
Our ongoing management ensures brand and voice consistency, allowing us to respond to opportunities and join conversations in real-time, while keeping long-term goals front and centre.
The results/impact (What it achieved)
Eurobitume’s social media channels are now a consistent and credible part of its communications toolkit. The association has grown its following from key audiences around Europe, which helps to drive interest in Eurobitume’s work and positions it as a trusted voice in the bitumen sector.
Key metrics
Combined follower increase of 19% within one year
The partnership
We’ve been supporting Heidelberg Materials UK for over three decades, delivering ongoing comms support for its corporate comms and product marketing teams.
Our approach
We act as an extension of their in-house team to provide proactive and reactive/responsive media relations. This includes identifying timely opportunities for positive coverage, drafting and distributing press releases, handling media enquiries and advising on messaging around other industry news or emerging issues.
Results
Our partnership has helped position Heidelberg Materials UK as a trusted and reliable voice within the construction materials sector. The company’s achievements, corporate and product news and expert views on topics such as sustainability and net zero are regularly featured in key trade, regional and national media, strengthening brand visibility across the industry and beyond.
Key points/metrics
Sharing Best Practice is a long-running event created by our client, the Asphalt Industry Alliance (AIA), for local authority highway engineers. It provides a platform to exchange ideas, share knowledge and innovation and learn from case studies across the UK. While the format has evolved over the years, the aim has always been to support collaboration and continuous improvement across the highways industry.
Our approach (What we did)
We work closely with the AIA to shape a programme that addresses challenges and interests of local authority highway engineers. Each year, we plan the event programme, including arranging and briefing expert speakers and identifying relevant case studies.
Alongside content development, we also handle all aspects of event delivery, such as promoting the event across digital platforms and email outreach, co-ordinating registrations and technical delivery of the live webinar.
The results/impact (What it achieved)
The AIA’s Sharing Best Practice webinar has become a well-attended annual industry event for highway engineers across the UK. Feedback has been consistently positive, with high engagement from attendees and strong appetite for future events.
Last year’s event saw a record number of attendees, highlighting the value the highways sector places on sharing knowledge and innovation.
Key points/metrics (from 2024 event)
The challenge (Why we were brought in)
Heidelberg Materials planned to reopen Westdown quarry, adjacent to its Whatley quarry in Somerset, to help secure the long-term supply of limestone. The proposal faced resistance from the local community concerned about traffic, noise and environmental impact. With strong local opposition and a resistance to change in operations, the company needed to build understanding and support for the project.
Our approach (What we did)
Early engagement was key to our approach, allowing us to build relationships and trust throughout the process.
Through a programme of online consultations, public drop-in events, site visits and proactive stakeholder communications, we opened up conversations with local community members and elected representatives.
At every stage, we made sure messaging was honest and transparent, giving residents clear ways to share their feedback and see how their concerns were being addresses.
The impact/results (What it achieved)
Our efforts secured public support for the project from key stakeholder groups, including local parish councils, local MPs and community groups.
Following a formal planning application and subsequent appeal in June 2024, Somerset County Council voted in favour of Heidelberg Materials’ application to update existing conditions at Westdown quarry.
The engagement process Insert something about timing/turnaround/speed/efficiency of process etc? compared to usual planning applications.
